When interning at the OWS chamber, I had the opportunity of proposing a rebrand and delivering a new visual identity.view prototype
Brand style guide
The Oviedo Winter Springs Regional Chamber of Commerce was struggling to have a strong visual presence in the community, the logo was outdated and when used in marketing materials, it didn't stand out.
In order to preserve the same familiarity with the brand and the natural aspect of the cities of Oviedo and Winter Springs, the green was left intact as the most prominent color.
The words "Regional Chamber" emphasized so that there was a distinction between the chamber and the city's organization.
An air of sophistication and elegance was employed by using a serif font and thin lines that evoke a sense of structure and order.