Nice to
meet you!

(unofficially)

I thrive in a space where I can be a versatile designer, solving big problems. I enjoy creating beautiful experiences and putting users first. Because of this, I would enjoy working in a diverse and innovative workplace where I can grow as a UX designer.

Profile picture of German Salazar

Experience

Gannett | USA TODAY NETWORK

Product Designer

05/2021 – Present

  • Created sports team and player pages which has resulted in increased site visits and page views.
  • Lead foundational research that helps inform strategy for designs and scope. This can be seen on the Print to Digital project in my portfolio
  • Designed a notification center where subscribers receive important messaging, while learning about their benefits—aimed at helping reduce churn and increase subscriptions.
  • Facilitate workshops for teammates to learn Figma.
  • Managed the Sports+ design system library.

Freelance

UX & Visual Designer

04/2021 – Present

  • Taking a user-centered approach, I design websites optimized for a wide range of devices and interfaces while also using design library patterns.
  • Conduct usability tests and synthesize research to inform design deliverables.

Thinkful

UX UI Design Apprentice

11/2020 – 03/2021

  • At Thinkful I had the opportunity to complete 800+ hours of project-based and frontend development work online under the mentorship of an accomplished UX manager professional.
  • Learned industry best practices and design process standards with a focus on UX research, visual design, and front-end development.
  • Created and deployed projects while learning new tools (Figma, Invision studio, Webflow) and frameworks by collaborating several hours every week with a UX manager.

Elokuent Inc

Visual designer

03/2020 – 11/2020

  • Developed interactive prototypes for a more efficient invoicing process as well as a new proofing workflow aiming to reduce process time by 80%.
  • Worked with web developers to transform design ideas into fully functioning and responsive websites.
  • Designed brand identities for a variety of companies.
  • Communicated directly with clients (English and Spanish)
    ensuring customer satisfaction and vision for their creative projects.

BIGEYE

Design intern

01/2019 – 04/2019

  • Created initial concepts, wireframes and functional designs for developers and senior staff.
  • Developed branding and digital media assets.
  • Contributed to the innovative development of the agency.

SVAD—UCF

Graphic web designer

08/2018 – 05/2019

  • Worked alongside college marketing team and played an integral part in designing web pages as well as major marketing materials for the UCF Celebrates the Arts annual festival (attended by 8,000+ patrons).

Methods

UX design
UI design
Visual design
User research
User testing
Prototyping
Design systems
Wireframing
Web design
Branding
Digital illustration

Skills

Figma
Sketch
InVision
Webflow
Adobe Creative Suite
Premiere Pro
After Effects

Accomplishments

INMA'S 30 UNDER 30

Award Recipient

  • Early career achievements, innovation, influence, and management skills.

Codepath's Demo Day

Mentor

  • Coached event participants, consulting on the user experience and interface of the application being pitched.

Downtown Orlando UX (DOUX)

Volunteer and Participant

  • Help organize events centered around UX design discussions for anyone to share knowledge.

Education

UX/UI Bootcamp

Thinkful | Online

11/2020 – 04/2021

Graphic Design | Bachelor of Fine Arts

University of Central Florida | Orlando

08/2014 – 05/2019

“where are you from?”

Contrary to what my name might lead you to believe, I grew up in Bogotá, Colombia—not Germany—and moved to the US when I was eleven—and it’s pronounced [ her-mon ], in case you were trying to pronounce it.

My artistic skills have always been prevalent, but when it came time to select a major, the thought of having a good-paying job prevailed, and I went with engineering.

Bogotá Museo Nacional de Colombia
Bogotá, Colombia
Oviedo Econ trail
Oviedo, FL

Change of plans

Apparently, the criterion I used was not the best—the following year, I found myself drawing cow skulls for my drawing class. I was now on the path to become a graphic designer.

cow skull drawing
Cow skull drawing
Studio drawing
Studio drawing as part of my major

graphic design

I hit the ground running, and before I had mastered any skills in the graphic design field, I was interning at a chamber of commerce in Orlando. This opportunity enriched my career and opened doors to many companies where I got to work: such as FastSigns, Elokuent, and Bigeye.

Upon graduating with a bachelor's degree in fine arts, I decided to take a year to travel and experience the world, working as a server and freelancer to save up for this hiatus.

Oviedo Winter Springs Chamber of Commerce business cards
Illustration
Your life limitless logo
Buoyansea logo
Fleap flea spray stand
Christmas in July illustration
Laurel logo
green bug logo
Mobile tire truck with Restires logo overlay
Graphic design porfolio
Poznan, Poland
Poznan, Poland

Change of plans

One day, my friend asked me what I have always wanted to do but had not done. I told him I liked the idea of interviewing people and maybe starting something along the lines of a podcast.

That question gave birth to a podcast based on the premise of taking action and not overthinking decisions.

Well, it did not take long before we were sharing his interesting life-story and producing three episodes a week. I designed all the visual elements while he edited the tracks.

When we got to the 75th episode, I left to teach English in Poland and traveled through Europe before all world travel came to a halt.

underthought studio
My friend and I on the "set"

Landing on a stepping stone

Upon returning to the US, Pedro—the owner of Elokuent where I had my second internship—contacted me, saying he would love to have me on the team, and considering I enjoyed my previous time there, I was thrilled.

I agreed and I had a fruitful experience, coming up with lots of new ideas and, according to them, asking many interesting questions. It was there that I realized I wanted to become a UX designer.

This realization came when I noticed something—while designing business cards came easy to me—the real excitement came from researching more efficient processes around the office.

Elokuent store front with mailbox
Elokuent office

UX

One day, almost a year later, I came across an ad for the Thinkful UX UI course on Instagram. Knowing it was full time, I was sad to leave behind the coworkers who are now my friends, but I enrolled in the program excited for the new opportunities.

At Thinkful, I learned career-ready skills in research, web design, and teamwork that have transformed me into a more valuable UX designer.